White Label Penetration Testing

What is Pentesting?

We’re going to talk about white label penetration testing, but first we need to outline what a penetration test is. A penetration test, also known as a pentest, is a security assessment that proactively finds vulnerabilities for a company. A pentest firm is granted permission to simulate an offensive attack, which helps identify both strengths and weaknesses allowing for a full risk assessment. 

The deliverable after a penetration test is a report that outlines the findings; This includes an executive report, technical findings, and a summary that outlines the likelihood and business impact of a cyber security attack. In addition, the report should provide steps to fix findings.


By simulating an adversary; pentesters are able to identify attack paths, vulnerabilities, and misconfigurations. 


After safely exploiting vulnerabilities, pentesters work to understand the business impact of what can be accomplished. 


Utilizing the business impact & likelihood of exploitation, a pentest report outlines the highest priorities for remediation efforts.

What is a White Label Penetration Test?

A white label penetration test is when an offensive security assessment is performed by one company, often a specialized pentest firm, and then is rebranded for another company to deliver. This practice is also commonly referred to as private-label penetration testing. 

Who is White Label Penetration Testing For?

White label penetration testing provides existing MSP’s and MSSP’s the capability to provide pentesting services to their customers – without the cost and complexity of building an internal pentest team. Cyber security vendors might also choose to work with a white label penetration testing company so that they can add the service to their professional services portfolio.

What is the Benefit of White Label Pentesting?

We have outlined some of the benefits of white labeling pentest services to the right. At a mile high view, penetration testing is a common requirement for SMB’s and offers an opportunity for the channel to become more than a transactional IT shop in the eyes of its customers.

Our firm is dedicated to white labeling penetration testing so that our customers can instantly expand their service portfolio without overhead. 

The cost of penetration tests vary greatly depending on the scope but our customers typically see ~60% margins when white labeling our penetration testing services.

The purpose of a penetration test is to identify vulnerabilities and gaps in cyber security. By extension, a pentest identifies remediation steps that often lead to upsell opportunities.

After a penetration test is complete, the customer often seeks advice on improving their security posture and naturally turn towards the company that performed the pentest. By White labeling the penetration test, they’ll turn towards your firm.

Many MSP’s have found that getting into cyber security isn’t as easy as offering free trials. Pentesting is a great ‘land and expand’ strategy to offering cyber security products to your customers.

White Label Pentest Process

Pre Sales

Pentesting services require a deep understanding to properly sell and our team will support your pre-sales needs.

Project Management

Penetration tests require project managers who know the insides and outs of pentesting. Our dedicated PM helps ensure your customers experience a smooth project.
We put our findings into a report with your branding. The report includes executive summaries, technical findings, and remediation steps.
Post Engagement
Our firm provides on-going support as well as remediation testing to ensure all findings have been fixed.


To summarize, a penetration test is a cyber security assessment that simulates an attack with the goal of identifying (as well as remediating) vulnerabilities. White label penetration testing is a strategy that allows the report to be branded as a company other than the one performing the assessment. Most often, we find MSP’s & MSSP’s choose to white label penetration tests so that they can avoid the overhead & overall complexities of building an internal pentest team.

By white labeling our penetration testing services, we become an extension of your team. Together, we make quality security assessments possible and affordable for all companies.

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